Located on Auckland’s waterfront, the All Blacks Experience is an immersive attraction exploring how rugby, culture and values combine to shape Aotearoa New Zealand’s identity.
Through guided storytelling, interactive technology and powerful visuals, the All Blacks Experience goes beyond the game to explore themes of tikanga, teamwork, leadership and legacy. Visitors gain insight into how shared values such as respect, unity and excellence are expressed through rugby and reflected in wider New Zealand life. Designed to be engaging and accessible, it offers meaningful context for both dedicated fans and those discovering this aspect of New Zealand culture for the first time.
Open 7 days a week from 9:30 AM – 5:00 PM
- First Guided Tour Departs: 10:00 AM daily
- Last Guided Tour Departs: 4:00 PM daily
- Retail Store Hours: 9:30 AM – 5:00 PM
88 Federal Street 1010 Auckland New Zealand